Blood Diamond Essay

The acknowledgment that there is continually something awful blended in with great hit her like a tornado as she viewed the film Blood Diamond. Unwittingly she fingered the stone on her finger and wished she had not worn it. She needed to flicker back the tears stinging her eyes as she saw kids being given something to do at alluvial mines, and different laborers being cut away and slaughtered for sport. I nearly gagged with blame when I recollected how I had merrily commented, ‘Diamonds are forever,’ when my companion demonstrated me the jewel ring her sweetheart had gotten her. We were not snickering any longer when we saw a World Vision quote†¦ ‘amputation is until the end of time. ’ On observing the film, we concluded that we needed to take care of the contention precious stone issue. We felt so awful about not getting data concerning the beginning off the precious stone my companion wore, we could never know without a doubt whether it was a contention jewel or not. Blood precious stone and strife jewels are pretty much interchangeable terms. The UN characterizes a contention jewel as a â€Å"diamond whose inception is a territory which is constrained by powers that are against authentic and globally perceived governments. The jewels are utilized to back military activity to restrict the legislature of the day or to contradict the choices of security committee (UN,www. un. organization/harmony/Africa/Diamond html) Most of these jewels have their root in Africa with nations like Sierra leone, Liberia, Angola and DR Congo being among those generally influenced. Despite the fact that precious stones are mined in Liberia, it offers to a greater degree a showcasing and ‘supporting point’ job for the Blood Diamond exchange. Common wars in Ivory Coast, Sierra Leone are supported with precious stones that have been snuck into Liberia which are later sold and the money is utilized to buy ammo, firearms and different weapons. Liberia has forced some brutality of its own enduring 8 years murdering around 200,000and showing thousands more (Stop Blood Diamond Organization, 2007). Reports by Amnesty International and Global Witness show that there are regions in Liberia where precious stone are as yet mined and exchanged which are constrained by rebels. More terrible, these have been report of connections between the scandalous alqaida and Liberia (Amnesty USA,2007). The 9/11 assaults have been connected to assets and weapons related with the jewel mines of Sierra Leone. The precious stones are typically mined by regular folks who are utilized as slaves in the wake of being gotten as detainees. The regular folks, youngsters notwithstanding, work in poor conditions and are rebuffed fiercely for the smallest mistake. Slaughtering for game and removal are ordinary events. (Stop Blood Diamonds Organization, 2007). A portion of the kidnapped youngsters in the long run become kid warriors. John Lahia, a multi year old kid officer was among the casualties of the war that has prompted starvation, illness and war wounds for some displaced people. He was injured by a detonating rocket-impelled geradeand kicked the bucket of a lockjaw disease, far away from clinical guide that would have in any case spared his life. The Revolutionary United Front(RUF) surgeons left him lying in a backwater clinic with his injuries taped for absence of better clinical intends to treat him. This also will be the possible destiny of different soldiers and this on account of the avarice for precious stone (Campbell,2007). A definite method to kill strife precious stone is to end struggle regions. Peacekeeping that focuses on worry and expulsion of radicals without infringement of human privileges of regular people can be utilized to accomplish this. Inernational offices need to concentrate on completion threats so precious stone creation can come back to the hands of the administration; this will empower the nations being referred to profit by as opposed to be destroyed by their jewel mines. In 1999, the UN conveyed a crucial arrangement with the issue of contention precious stones. The Kimberly cerrtification plot requires arrangement of an authentication of cause for precious stones. The point is to cut off progression of precious stones from ill-conceived sources. This procedure anyway has a few weaknesses. The testaments can be manufactured, numerous jewels can be pirated into a senior member nation and in any event, when declarations are genuine the authorities may have been paid off. This is a reality particularly in light of the fact that in the vast majority of the war torn nations destitution and enduring are overflowing. The vast majority may be too happy to even think about lining their pockets with the pay-offs advertised. Sharpening the American Public on issues to do with strife precious stones is another system. This has just started particularly in media outlets with so much motion pictures as Dicaprios Blood Dianond and James Bond Die one more Day and Kanye West’s melody, ‘Diamond are Forever’. Further flooding of the general population with more data through whatever number roads as could reasonably be expected will guarantee that individuals know about the cause and human fear and enduring that accompanies a few jewels. This will thus make a low market for the precious stones, hindering the motion of jewels into the nation. In the current circumstance, gracefully of jewel and human enduring in the nation of beginning have an immediate relationship, diminishing flexibly from ill-conceived sources will thusly prompt a lessening in enduring of the Africa youngsters and regular citizens influenced. US contributes 70%of the universes jewel exchange making it a main client of precious stone. (VOA News, 2007). The US in this manner has a job in initiating the battle against strife precious stone. The legislature should demand fortifying the Kimberley procedure and the Clean Diamond Trade Act. By offering increasingly strong help, specialized guide and monetary guide. African nations can be helped to build up the Kimbeley procedure to such an extent that its impact is felt by the degenerate authorities and agitators regulating mining of blood precious stone. The Government Accountability office has had a few proposition which incorporate spot checks of precious stone organizations and following of unpleasant jewels inside and outside the nation of inception. (Globalwitness, 2007). These need application and prompt application. Standard checking of the advancement of US wagh jewel exchange insights Is a significant assessment apparatus for the impact of blood precious stone and appraisal of how the issue is being fought. Despite the fact that my companion and I don't know of the beginnings of the precious stone she wears on her finger we are progressively proficient about clash jewels. Accordingly our friend network likewise know more and now the majority of our school is not, at this point uninformed about the issue. Through our battles we urge individuals to get some information about the beginning of the diaomonds they are going to purchase. This implies as a country we are contemplating and accomplishing something in light of the individuals whose lives have been lost in the jewel exchange. REFERENCES Amnesty USA Conflict Diamond retrived from www. amnestyusa. organization/new/doc/precious stones overview text. pdf Campbell G. Blood Diamonds, Amnesty Magazine recovered from www. amnestyusa. organization/amnestynw/precious stone s. html Conflict Diamond recovered from Www. un. organization/harmony/Africa/Diamond. html Globalwitness, Combating struggle Diamonds,retrieved Sep 1 2007 from http://www. globalwitness. orga/pages/en/conflictdiamonds. html Stop Blood Diamond Organization, Stop Blood Diamond, struggle Diamond in Africa recovered from www. stopblooddiamonds. organization/offspring of-Africa. asp VOA News US cogress Tackle Blood Diamond exchange recovered sep 1, 2007 from www. voanews. can/english/file/2002-02/a-2002-02-4-2-us. cfm. World vision, Stop the Trade in Blood Diamond, recovered sep 1 2007 from Worldvision. organization/worldvision/stable/globalissues-conflictdiamond.

modems and connections essays

modems and associations articles The issues talked about here frequently disregard the exceptionally essential things you have to get a modem association - in the event that you've never utilized a modem, or you are doing another establishment, you might need to look for progressively fundamental assistance and investigating data first. There are MANY variables that influence modem association speed. A 33.6 modem will once in a while get 33.6 associations (it requires a spotless line and clean steering to the server modem); 28.8 and 26.4 are increasingly normal. Essentially, a 56k modem will once in a while get 56k - a great many people are getting 42-49.3k; a fortunate few are getting rates in the low to mid-50's. The huge gathering that is getting no 56k, or rates beneath 40k is the concentration here. Low (*40k) rates can demonstrate a computerized weakness that isn't accurately made up for by modem firmware. It can likewise be identified with the nature of your modem and premises phone wiring. Different gadgets (telephones, replying mail, fax, and so forth.) connected to a similar line (despite the fact that not being used) can likewise cause lower speeds. On the off chance that the disability is at the ISP or explicit to the steering to that ISP, you might have the option to get higher rates calling different #s (ISPs). Furthermore, issues can likewise be identified with the kind of hardware and firmware in the modems you are calling. The route a considerable lot of us use modems has changed drastically over the most recent couple of years: Today, by far most of our associations are to a solitary nearby ISP get to number instead of calling many (neighborhood and cost) BBS and data suppliers. Viable investigating must disconnect the issue, and part of my methodology calls for checking associations with however many servers as could be expected under the circumstances. As utilized thus, 56k alludes to dial-up modems working quicker than v.34 rates. V.34 permits up to 33.6k associations (albeit 33.6 is uncommon; 28.8 is the more typical greatest you will get with v.34). The least Flex, x2 and V.90 rate is 28000 (most 56k modems won't associate at a lower than 32k beginning rate before returning to a v.34 association). What's more, before you ... <!

How Many Words in a Novel Chapter

How Many Words in a Novel Chapter Youre writing your first novel, and you know you must shoot for around 80 to 95 thousand words. Once you know what your book will be about, its time to start planning the structure of the story. What will happen in each chapter, and how much has to happen before you move on to the next chapter? How many chapters will you need before you reach your target word count? Its Up to You Within Reason Before you decide your average chapter length, its a good idea to think about the purpose behind dividing a book into chapters. Think of it as a TV series or a play. Each chapter will consist of one or more scenes that contribute to the development of the story. Unlike TV series, you arent limited to a certain amount of airtime, so some important scenes may require longer chapters. The important thing is to end each chapter at the end of a scene, allowing your reader to save the next episode for another time. However, it doesnt make much sense to have one chapter that takes up a major part of the book while other chapters are much shorter. Admittedly, some published authors have done just that, but your readers may find it a little odd. Your audience may also play a role. For example, books for the youth market often have shorter chapters than those intended for adult readers. Again, it isnt a rule, but if youre writing for people with a short attention span, shorter chapters make sense. How Long Are the Chapters in Books by Famous Authors? Looking at what successful authors have done in the past is always a help. Thats why writers should always be readers too. Best-selling books show us what the public likes, and of course, were hoping that our own novels will be liked by the public. Lets look at some chapter lengths, but remember that these are averages. In any of these books, some chapters are longer than others. Harry Potter and the Sorcerers Stone has an average of 4,560 words per chapter. Twilight uses about 4,580 words per chapter. The Hunger Games uses 3,700-word chapters, dividing each chapter into three parts. What Do Most Writers See as a Good Average Chapter Length? The debate is ongoing. Some will tell you 2,500 words is the average, while others will say that 3,000 to 5,000 word chapters are more likely to be the norm. Most agree that under 1,000 words would be rather short and that over 5,000 might be rather too long. As a general guideline, chapters should be between 3,000 to 5,000 words. All of them agree that the chapter length should be defined by the story and that any chapter length targets you decide on are merely guidelines. Most of them say that trying to keep the chapters within a certain length range is helpful to the reader. Chapter Length Rule 1: There Are No Rules Writers sometimes use extra-short chapters such as ones that are a sentence or two long for emphasis. The element of surprise at finding a chapter that consists of a sentence, or even just a word, will make readers sit up and take note. However, use this technique sparingly. It loses its effect if you regularly do it. Theres also no real rule that says a chapter cant be longer than 5,000 words. Daniel Defoe wrote the book Moll Flanders without dividing it into chapters at all, so in theory, you could say that the entire book consisted of just one chapter. However, as a new author, Im not sure you would get away with that. Its the Story That Matters Most Trying to pad out an uneventful chapter with thoughts or events that dont contribute to your plot will bore your readers leaving them with the impression youre waffling. Compressing a very exciting scene so you can meet your chapter word count target is also not going to do you any favors. While the idea of chapters in the 3,000 to 5,000-word range is a good guideline when roughing out your books structure, it isnt a rule, and the story itself should be the primary deciding factor. Build your plot through a series of events or scenes. Then decide for yourself where the chapter divisions will be. You may decide to include two or more scenes in a chapter, or you might stick to one scene per chapter. Just ensure that the division comes at a time when a reader could put the book down if they want a break. Of course, if you keep it exciting enough, your reader will want to know what will happen next, and might have trouble putting the book down at all.

Thomas Jefferson The Declaration Of Independence Essay

Thomas Jefferson Virginian, engineer, creator, representative, and president. Inhabited Monticello. Composed the Declaration of Independence. Second legislative leader of Virgina. Third president of the United States. Outlined the structures of the University of Virginia. National Edmond Genet French government agent requesting help for the French Revolution. Started bolster for the French Revolution and prompted to the production of the Democratic-Republican gathering Matthew Lyon was the primary individual to be put to trial for damaging the follows up on charges of censuring Federalist president John Adams and contradicting Adams choice to go to war against France. Lyon was sentenced to four months in prison and requested to pay a $1,000 fine and court costs. While in prison, Lyon won race to the Sixth Congress. In the decision of 1800 Matthew Lyon make the choosing choice for Jefferson after the race went to the House of Representatives on account of a discretionary tie. Subsidizing at standard it implied that the government would pay off its obligations at face esteem with intrigue Presumption Some portion of Hamilton s monetary hypothesis. Expressed that the central government would expect every one of the states obligations for the American Revolution. This infuriated states, for example, Virginia who had officially paid off their obligations. Agrarian concerning homesteads, ranchers, or the utilization of land Invalidation the states -Show MoreRelatedThomas Jefferson And The Declaration Of Independence1199 Words   |  5 PagesI Introduction Thomas Jefferson, who was the third president of the United States, was born in Virginia to a wealthy family. Jefferson began writing the first draft of â€Å"The Declaration of Independence† in 1776. The draft was completed and approved by Congress on July 4th, 1776. Jefferson attended the College of William and Mary and in 1767 was admitted to the Virginia bar. Two years later he was elected to the Virginia House of Burgesses, where he represented Virginia at the Continental CongressRead MoreThomas Jefferson And The Declaration Of Independence1560 Words   |  7 Pagesso, as Thomas Jefferson’s actions clearly characterize his individual self, while also inducing the question, Does Thomas Jefferson deserve the honor he possesses, through these eminent actions? Many people believe that Thomas Jefferson is a powerful individual who helped form our country, and was a great leader through his presidential career. He made the best out of difficult situations, when he knew the complete situation had to remain unsolved, and he wrote the Declaration of Independence for theRead MoreThomas Jefferson And The Declaration Of Independence1360 Words   |  6 PagesThomas Jefferson was a man who was born on April 13, 1743, he the third president of United States, author of the Declaration of Independence, a lawyer gentlemen farmer, he also was the father of the University of Virginia. Jefferson’s influences on government was to end federal government, to allow the Sedition and Alien Act to put an end to it, to end the taxes, and after ending taxes to release prisoners held by this act. Thomas brought a studied informality to the presidency. He used revenuesRead MoreThe Declaration Of Independence By Thomas Jefferson1113 Words   |  5 PagesThe United States Constitution, Declaration of Independence share many similarities and probably the same amount of differences. The Unites States Constitution was written on 17 September 1787 and the Declaration o f Independence was written on 4 July 1776, the dates hold no significance at that time, but the Declaration was written first. This shows that out of the three the Declaration of Independence was written first, and with that being said was most important. Usually documents written and signedRead MoreThe Declaration Of Independence By Thomas Jefferson1455 Words   |  6 PagesThe Declaration of Independence is viewed by just about every patriotic American citizen as one of the most ideologically appropriate documents encapsulating the beliefs for which the United States of America stands. Written in 1776, it encompasses the themes of freedom for every man in the world, a concept and belief that is still the central idea and goal in this country well over 200 years later. Much credit is due to those who authored such an inspirational and monumental document. The most famousRead MoreThe Declaration Of Independence By Thomas Jefferson1463 Words   |  6 Pagesthat the Declaration of I ndependence was written by Thomas Jefferson. Jefferson was actually part of a five member committee appointed by the Continental Congress to write the document, but he is the main writer of the document. The other members were Benjamin Franklin, John Adams, Robert Livingston, and Roger Sherman (Surfnetkids n.p.). Jefferson was born into a prominent family and had a very educational background. Jefferson’s reasons for his contributions to the Declaration of Independence wereRead MoreThomas Jefferson And The Declaration Of Independence1125 Words   |  5 PagesThomas Jefferson attended law together school together with George Wythe. Notably, Wythe was a legislator when Thomas Jefferson drafted the new law of Virginia. Also, he wrote the Declaration of Independence document during the revolution. Essentially, he was of the opinion that the battle could be won, and when this happens, the young country would require a new law to govern the people. Therefore, he took the initiati ve of developing the law, getting it enacted during the revolution. In this periodRead MoreThe Declaration Of Independence By Thomas Jefferson884 Words   |  4 PagesThomas Jefferson, in his well-known Declaration of Independence, conveys his message through belletristic devices. He employs imagery, language, diction, and syntax in an organized and straightforward manner, which gets the audience intrigued. Jefferson’s tone is formal and adamant and his purpose is to convince the colonist that loyalty to Britain is futile, and that help from other nations is needed. Jefferson, in The Declaration of Independence furthers his purpose by adequately employing ethosRead MoreThomas Jefferson And The Declaration Of Independence1600 Words   |  7 Pages Thomas Jefferson was one of the main authors of the Declaration of Independence and believed in equality for all individuals. Believing in even rights for slaves, he fought peacefully for the good of his nation. Helping to expan d our Naval Artillery, and wagering different options for the good of America. Thomas Jefferson, the third president of America, was one of the most influential men in our history Thomas Jefferson lived in Shadwell, Virginia, and was born on April 13, 1743. One of his mostRead MoreThe Declaration Of Independence By Thomas Jefferson Essay1049 Words   |  5 PagesIn the Declaration of Independence (US 1776), Thomas Jefferson introduces a statement accepted by the Second Continental Congress to declare the causes that compel the thirteen colonies to separate themselves from the British Crown and form their own individual states. This revolutionary document is organized into six sections. The Declaration of Independence (US 1776) opens with an introduction, declaring the reasons the American colonies want to leave the British Crown. They also state that their

The Stoyr of an Hour by Kate Chopin - 798 Words

â€Å"The Story of an Hour† by Kate Chopin, is a short story of overwhelming events that all lead up to Louise Mallard’s death. Louise Mallard, who has heart problems, is told by her sister Josephine and her husband’s friend Richard that her husband has died in a railroad accident only to soon find out that her husband is alive and did not have any involvement in the accident. Josephine and Richard both know of Louise’s heart trouble so, â€Å"great care was taken to break to her as gently as possible† the news of Mr. Mallard’s death (1). Louise spent no time being in denial with the news; she immediately sobbed into her sister’s arms. Shortly after, Louise leaves her sister and Richard to be alone with her feelings in her room. Here is when the rising action of the story starts to create itself by a chain of imagery events. Louise arrives to her room and faces an open window and sinks into a comfortable armchair. She observes the â€Å"new spring life† and smells the â€Å"delicious breath of rain† (1). The narrator uses imagery to symbolize Louise’s new-found peace, freedom, and happiness. It is after when the narrator presents the steps leading up to the climax – Louise finally hits realization. She feels this emotion â€Å"approaching to possess her†, she recognizes that now â€Å"there would be no one to live for†, and decides that she was finally free (2). Soon after, Louise goes back downstairs with her sister Josephine, who begged her to leave her room, and now the readers reach the climax.

Immorality In Gilgamesh - 2049 Words

Immorality in Gilgamesh, Gilgamesh had a journey that he had begun with Enkidu which they had to travel to Cedar Forest to defeat Humbaba. When Enkidu died, Gilgamesh had to deal with his own journey that’s when everything begins for him. He learned immortality from which he got from Utnapishtim. His journey ended when he had returned to Uruk. The second part of his journey was for wisdom. When Gilgamesh had to find Utnapishtim, he believes that it was for immortality. But it was impossible. It was not possible. Love was a big part of motivation erotic and platonic, had motivated a different in Gilgamesh. Gilgamesh wanted to make a name for himself, he wants to be courageous but desperate so that he can live forever. This†¦show more content†¦He never understood why the gods had spared him and wanted Enkidu to die. Gilgamesh talks with Utnapishtim about his secret of immortality. Utnapishtim was the Babylonian Gilgamesh epic. Utnapishtim was the only person who had es cape death, having to maintain both human and animal life which the boat he had built, he and his wife were worship by the god Enlil. Gilgamesh was the talk of Uruk. Enkidu was a Wildman who becomes Gilgamesh’s best friend. Shamhat was a prostitute and she came to make Enkidu a civil man, Ninsun was the guardian of the cedar forest. Gilgamesh was part god and part man. His father Lugalbanda was the half god king of Uruk. Shamash had told Enkidu that when he dies, Gilgamesh will walk the earth, unfulfilled by grief. Enkidu had believed Shamash’s words. He took it as a blessing from the prostitute. It was important for Gilgamesh to kill Humbaba because of Humbaba, whom Shamash detests, relates to both darkness and evil. Gilgamesh and Enkidu did not do this to give praises of their own names. They both were doing god’s work by killing Humbaba, even if it was not directly to another god’s wants. Shamash hung around to help Gilgamesh and Enkidu. That’s why it was a little bit confusion to why Enkidu tells Gilgamesh to kill Humbaba so fast before Shamash finds out about it. Shamhat was a female character in Tablet I and II of the Epic of Gilgamesh had was again in tablet VII. She was a prostitute who brings Enkidu from aShow MoreRelatedGilgamesh s Death Of Gilgamesh822 Words   |  4 Pageshe discovers another route to acquire immortality at the end. Gilgamesh travels to seek the answer to immortality from Utanapishtim, but Gilgamesh is too weak to withstand the test of becoming immortal. Gilgamesh is an arrogant king, and worshiping gods was prevalent during his lifetime. Although Gilgamesh is two-thirds god, the one-third god of him will result in Gilgamesh dying from human delicacy. Following Enkidu’s death, Gilgamesh travels in search of the puzzling answer to immortality. He battlesRead MoreGilgamesh Heros Journey Analysis1052 Words   |  5 Pages In The Epic of Gilgamesh we see an epic hero, Gilgamesh, rule over the town of Urik. He is a harsh ruler who makes his power known to his people. Shortly after this, he meets his equal in strength, Enkidu, who is a man from nature. Together these two conquer many lands until the gods decide that they are two powerful together, and they kill Enkidu. This loss to Gilgamesh forces him to go out wandering the land looking for answers to immorality. Everything that Gilgamesh does follows the characterRead MoreMesopotamian And Ancient Egyptian Are Two Very Comparable946 Words   |  4 Pagesliteratures, Epic Gilgamesh, and the Story of Sinuhe. Gilgamesh in the Epic of Gilgamesh and Sinuhe in the Story of Sinuhe are important characters that outline the perspective of an ancient society’s. The Epic of Gilgamesh was a story completely written in cuneiform. The author for this Epic poem is unknown and remains a mystery. According to, Spar, â€Å"Some time in the twelfth century B.C., Sin-leqi-unninni, a Babylonian scholar, recorded what was to become a classic version of the Gilgamesh tale (p.6)Read MoreThe Epic of Gilgamesh Essay1522 Words   |  7 PagesThere are many vices and virtues displayed in the Epic of Gilgamesh. The Epic of Gilgamesh is a tale from ancient Babylon. Its hero, Gilgamesh the king of Uruk, is two-thirds god and one-third man. Throughout the epic, which consists of three stories, the character of Gilgamesh is developed. This is accomplished by changing the vices he possesses at the start of the epic, and replacing them with virtues he receives by its completion. â€Å"A virtue is a quality of righteousness, goodness, or moralRead MoreThe Epic Of Gilgamesh : A Tale Of The Grand Adventures That Gilgamesh Essay847 Words   |  4 PagesThe Epic of Gilgamesh is a tale of the grand adventures that Gilgamesh embarks on along with his companion Enkidu in some parts. The tale enraptures its audience with its portrayal of Mesopotamian theology and its themes of love, morality, death, and gods. There are many lessons and concepts that can be drawn from the Epic of Gilgamesh. However, an intriguing topic to be discussed is the risky relations between mankind and the gods in Gilgamesh. The story shows that gods are not beings to be messedRead MoreThe Journey Of Gilgamesh And Enkidu904 Words   |  4 PagesGilgamesh had a journey that he had begun with Enkidu which they had to travel to Cedar Forest to defeat Humbaba. When Enkidu died, Gilgamesh had to deal with his own journey that’s when everything begins for him. He learned immortality from which he got from Utnapishtim. His journey ended when he had return to Uruk. The second part of his journey was for wisdom. When Gilgamesh had to find Utnapishtim, he believes that it was for immortality. But it was impossible. It was not possible.Read MoreThe Epic of Gilgamesh vs. the Biblical Flood Story Essay732 Words   |  3 PagesSeptember 4, 2011 Period 2 Comparative Essay In the ‘Epic of Gilgamesh’ and ‘The Biblical Flood Story’ have a very similar plot line, but many several key differences. In both stories a flood occurs, which were caused by the God/s( This shows that in Gilgamesh they were polytheistic while in the Biblical version they were monotheistic. ) to destroy the people of the earth. For both flood stories, a specific person is chosen to build an arc but for different reasons. In the Biblical story, NoahRead MoreThe Epic Of Gilgamesh Essay991 Words   |  4 Pages The epic of Gilgamesh is a tale that displays multiple didactic messages throughout the course of the story. These morally oriented instructions that shape the epic’s characters are very much applicable to our current lives. Messages like: the importance of perseverance, that drive that pushes you to excel, the down side of sexual passion when not tempered, and how we need to keep our pride under control, not letting it cloud our judgement. T hese principled themes, among others, are clearly visibleRead MoreIs Death A True Eternal Life?1406 Words   |  6 Pagesgoal. Throughout The Epic of Gilgamesh the quest for immorality provides ideas of what the purpose of life is, which can be seen throughout the travels of Gilgamesh and his encounters. Through a good portion of the poem, the idea of living in the moment and doing whatever the heart desires can be seen when Gilgamesh encounters Siduri. But this is not the ideal lifestyle the Mesopotamians spoke of. A perfect example of the ideal way of living can be seen when Gilgamesh dreamed and Enkidu said, TheRead MoreThe Road Of Immortality And Glory940 Words   |  4 PagesThe Road to Immortality and Glory â€Å"Gilgamesh† and â€Å"The Illiad† are epics that tell a character’s struggle to gain immortality and glory. Gilgamesh and Achilles’s motivations to gain immortality and glory are quite different. However, their journeys in trying to achieve these things are quite the same. Through the journey of trying to obtain immortality and glory, Gilgamesh and Achilles teach their audience the true way a person is able to gain immortality and glory in life. Although greatness,

Macquarie Telecom Group Limited

Question: Discuss about the Macquarie Telecom Group Limited. Answer: Introduction: The overall report mainly evaluates the remuneration report of Telstra Corporation Limited, TPG Telecom Limited, Macquarie Telecom Group Limited, and INABOX Group Limited. In addition, key performance indicators of all four company is mainly evaluated, which in turn could help in analysing its performance. Moreover, detection and comparison are mainly conducted to understand the overall financial value of the company in comparison with its peers. Furthermore, the study portrays a brief background and objective of the company, which in turn could help in understanding their targeted approach. Relevant depiction about viability of the companys performance is effectively conducted. The report mainly evaluates telecommunication industry of Australia. Background material: Key performance could be measures with the help of three distinct methods, which are graphic rating scale, management by objectives and forced ranking. The management to detect their performance in comparison to previous fiscal year has used the above-depicted methods. Riaz et al. (2013) mentioned that use of effective performance indicators could mainly help the company in detecting the variation in their activities from previous fiscal year. Companies to evaluate their overall performance in the current fiscal year mainly use the following measures. Graphic rating scale: With the help of graphic rating scale, production oriented companies are able to measure their performance. In addition, this performance measure mainly evaluate fast pace production companies and allows the management to detect the mishap in the production system. Moreover, graphic rating scale mainly comprises of job duties, which is been conducted in the production function. These job duties are mainly evaluated on scales from 1 to 5, which could help in detecting performance of the employees. On the other hand, Windsor et al. (2015) criticises that performance indicator only detects the overall production measures, which is been conducted by the company, while ignores its sales. In addition, the graphic rating scale often fails to provide a detailed explanation of rating anyone with 1 or 3, which leads to ambiguity. The organisations often extend support to the staffs in accurate ratings by providing training or defining the concepts excellent or poor. The most common form of training for performance appraisals is referred to as the frame of reference training. Therefore, in graphic rating scales, the staffs are provided with concise and particular instances of performances and behaviours, which fit into each category. Therefore, with the help of graphic rating scale, the organisations could enjoy several benefits, since the system is user-friendly in nature and a rapid process. It has been observed that some organisations would often outsource the outcome to a third party to evaluate, while majority of the organisations compile the results internally. Therefore, graphic rating scale could be used to the performance appraisals of the individuals working in the global organisations. Management by objectives: This type of performance measurement tool is mainly conducted on employees, which hold supervisory or managerial position in the company. Moreover, this performance measurement tools mainly identifies employees goals and compares with the managers activities. In addition, the measurement mainly helps in detecting the timeline, which is needed to achieve the overall goals. Moreover, the performance indicators is mainly for the workforce, which is been depicted by the company on daily basis. This measurement mainly helps in evaluating the management and top officials of the company. In addition, by evaluating the performance of employee the overall success rate of top-level management could be detected (Riaz and Riaz 2016). Moreover, with the help of management by objectives, the organisations could be able to gauge actual performance and accomplishments against the set goals. The major benefits of management by objectives include enhancing the motivation and commitment of the employees. As a result, it helps in assuring better communication between the staffs and management. However, management by objectives lays stress on the goal setting procedures instead of objectives. In addition, the management by objectives does not ensure working on systematic plan. The management by objectives provides an overview to the employees in understanding their workplace responsibilities at the workplace. This is because the staffs are aware of their duties and the expectations of the organisation. As a result, it helps in improving the motivation of the employees, which would help in improving the organisational productivity. Therefore, the organisations would be able to maximise their final output, which would lead to effective internal management functions. Forced ranking: Forced ranking performance measurement is mainly used in a competitive organisational environment. In addition, this method mainly compares performance the employees with its peers, which in turn increases the overall competiveness among workforce. Riaz et al. (2015) stated that performance ranking mainly comprises of three levels, 20% of the top performers, 70% of the medium performers and 10% comprises with low performers. However, Piper (2016) criticises that forced ranking mainly increase the intense competiveness among employees, which could develop rivalry and hamper productivity of the workforce. This measure has been criticised, as the company favours some employee and ignores others based on performance. The forced ranking method would help in increasing the productivity of the workforce, as each employee is scared that he might obtain C ranking. Therefore, the employees would work harder to obtain a higher ranking for securing promotions, awards and incentives. Along with this, the forced ranking method helps in identifying the major players, which deserve professional development and attention. As a result, it would help the management of an organisation to find out the right person for the leadership position. Individual report: The company mainly aims in providing fixed cash remuneration to its executive, as depicted in its 2016 annual report. In addition, the management in form of cash or equity also pays short-term remuneration to its executives. Moreover, the company mainly focuses on the fixed remuneration, as it only accommodates base salary and superannuation. Furthermore, the increment in monetary benefits is mainly valuated based on performance of the company. Riaz, Ray and Ray (2015) mentioned that performance measurement mainly allows management to decide the overall remuneration, which is been entitled to the executives. With the help of figure 2, the overall performance measures, which is been conducted by Telstra to decide remuneration of its senior executive is effectively depicted. Moreover, the performance measures are mainly calculated by using FCF for STI, EBITDA, Total Income, Strategic Ney Promoter Score, and Individuals Performance. In addition, 75% of the remuneration is mainly paid in cash, while other 25% is paid in restricted shares, which are not freely traded in the market. Faghani, Monem and Ng (2015) stated that restricted shares are mainly used to control share price movement of the company, which could take a dive when directors are selling their share. The combination of short and long-term incentives is mainly conducted by the organisation to increase the overall performance of their executives. However, the company has strict regulations regarding restricted shares, which could be forfeited if the executive leaves the organisation within 2 two years. This disclosure is mainly p rovided in the glossary, which can be detected in the annual report. In addition, the remuneration is mainly calculated on the financial performance achieved by the company in comparison to previous fiscal year. TPG Telecom Limited: With the help of figure 3, the overall remuneration report of TPG telecom limited for the fiscal year 2016 can be effectively evaluated. In addition, the company mainly pays three type of remunerations, which are fixed and performance linked. These remunerations are furthered segregated to ensure adequate compensation is provided to the executive for their overall input in the company. In addition, TPG telecom limited has short term and long term incentives, which are provided on the basis of performance of the executives. In addition, the fixed remunerations mainly consist of basic salary, superannuation, non-monetary benefits to the executive. Furthermore, performance remuneration is mainly delivered on the basis of increment in the financial performance of the company. MacMillan (2012) mentioned that with adequate compensation method directors are able to motivate their executive to perform handsomely in the organisation. In this context, Layton, Smith and Stewart (2013) further s tated that performance remuneration could be reduced if increment in the overall profits is not detected. Moreover, the performance remuneration is mainly paid on the basis of vesting date, which detects duration of the executive in the organisation. The executive with high experience is the company is entitled to get 70% of the remuneration, while only 30% is allocated to the less experienced executives. However, short-term incentives are also provided by the organisation, which mainly comprises of cash incentives. In this context, Adams and Borsellino (2015) stated that cash incentives mainly help in motivating executives to increase the overall performance of the workforce, which might in turn improve their overall profitability for the fiscal year. Nevertheless, Duong and Evans (2015) criticises that during financial economic turmoil companies overall profitability declines, due to the low sales. Moreover, long and short-term remuneration is mainly calculated on the financial performance achieved by the company. Macquarie Telecom Group Limited: Figure 4 depicts the overall remuneration system, which is been used by Macquarie Telecom Group Limited in improving performance of its executives. In addition, as all the other companies Macquarie Telecom Group Limited, accommodates fixed, short term and long-term remuneration system. This remuneration has mainly helped in improving the overall performance of the company. Carnegie and OConnell (2014) mentioned that remunerations are also provided in the form of physical gifts and amenities as demanded by the senior managers of the company. Jackson (2013) argued that declining performance and reduction in growth of the company mainly increase chances of the senior executives to lose their amenities. The fixed remuneration of Macquarie Telecom Group Limited has been provided with salary, non-monetary benefits like amenities and cash bonuses. These measure of fixed remuneration mainly motivates the executive to provide 100% of their effort, which in turn increases performance of the wo rkforce. Macquarie Telecom Group Limited mainly aims in providing both short term and long-term incentives to the senior management, which are able to influence generation of investors to increase their exposure in the company. The overall increment in the performance of the company is mainly measured by the rising profitability, total assets, EBIDTA and share price. Company mainly calculates short-term incentives on the basis of KPIs covering both financial and non-financial measures of performance. Furthermore, as depicted in the annual report short-term incentive could be higher than 100% of the base incentive amount. In addition, long-term incentives are mainly provided in form of shares, which mainly motivates the senior manager to increase performance of the company. Cybinski and Windsor (2013) mentioned that with motivating techniques directors are able to increase efficiency of their workforce and raise implementation of innovate strategies. Furthermore, long and short-term remunerati on is mainly calculated by evaluating KPI both financial and non-financial. INABOX Group Limited: Figure 5 mainly states the remuneration report of INABOX group limited for 2016 fiscal year. In addition, the figure also states overall remuneration, which is being currently paid by the company to its relative executives. Furthermore, the company mainly follow the corporation act 2001 in depicting its overall remuneration to the executives. Moreover, with fixed remuneration, the company also pays short-term and long-term incentives based on the performance of the company. Thomas (2012) mentioned that Corporation Act 2001 mainly holds the base line, which is to be maintained by the company in providing benefits to its executives and directors. On the other hand, Westcott and Murray (2014) criticises that remuneration package mainly increases unethical measures in the company, as executives inflate financial report to attain more incentives. The fixed remuneration of INABOX group limited is revised every year by adjusting it with the consumer price index. In addition, the accommodation of the inflation rate and time value of money is essential in providing adequate remuneration to the employees. Moreover, the short-term incentives provided by the company are mainly derived from the performance of financial results, people management, and merger acquisition strategies. The long term incentivise are mainly provided based on deferred share payment, which is currently being discounted in 2016. Faghani, Monem and Ng (2015) mentioned that using adequate indicators to measure performance of the employee is essential to increase competiveness in the workforce. Nevertheless, Riaz and Riaz (2016) criticises that segregation, targeting of low performance employee could hamper the overall productivity, and the company could face high employee turnover. Moreover, INABOX group limited by providing incentivise and fixed remuneration i s able to sustain executives, who are responsible for the overall growth of the company. In addition, these remuneration packages mainly increase innovation of new strategies, which in turn raises profitability of the company. Comparison of the findings: After the evaluation of the remuneration of report all, the companies have effectively fixed a base salary and amenities for their executives. However, these amenities mainly comprises of gifts and things, which are been provided by the company directly to the employee. Moreover, fringe benefit tax is been paid by the company for delivering the non-financials remunerations, which is been paid annually. Riaz, Ray and Ray (2015) mentioned that with non-financial remunerations companies are able to provide benefits, which are accounted under fringe benefit tax. On the contrary, Piper (2016) argued that due to high taxation involved in fringe benefit tax, companies mainly restrict non-financial remuneration only to high-level executives. All the companies have been providing fringe benefit tax as non-financial remuneration is been provided to the executives. INABOX Group Limited mainly alters the fixed remuneration on yearly basis, to maintain competitive salary package to its executives . Short and long-term incentives: All the four companies have adopted incentive scheme as it motivates executives to innovative ideas, which might help in increasing productivity and profitability of the company. In addition, Telstra Corporation Limited and TPG Telecom Limited mainly use financial indicators like EBIDTA, profits and total asset to evaluate growth in performance. With the help of this method, both the company are able to measure the incentives, which are to be paid to its executives. Furthermore, INABOX Group Limited mainly uses financial, company management, people management and merger and acquisition strategies of the group to detect the performance conducted by the executives. The company is not only focused on financial performance, however, focus on the overall measures used by the executives to achieve targeted growth and expansion. Lastly, Macquarie Telecom Group Limited focus on both financial and non-financial KPIs to detect the overall remuneration, which could paid to the executives. MacMi llan (2012) cited that evaluating performance on the basis of KPIs is essential, as it depicts impact of the new plans, which are provided by the executives. Accommodation of Corporation Act: Corporation Act 2001 mainly states the relative information, which is needed to be depicted in a financial statement. In addition, the remuneration report also included in the act, which has been followed extensively by all the four companies. Moreover, the accommodation of the act is essential as it might nullify the overall financial report depicted by the company. In addition, the remuneration report depicted in the corporation act mainly depicts the evaluation of key financial indicators, which are used to detect incentives of the executives. Carnegie and OConnell (2014) mentioned that identification of relative key performance indicator is essential to detect effectiveness of the plans decided by executives. Accommodation of consumer price index: In addition, INABOX Group Limited mainly uses consumer price index, as it helps in increasing competiveness of the company. Furthermore, other companies do not use consumer price index in detecting the fixed remuneration it executives. In addition, INABOX Group Limited mainly uses consumer price index to change its remuneration to executives each year. The adoption of this method mainly allowed the company to increase pay to their executives, which is essential in improving their performance. Layton, Smith and Stewart (2013) mentioned that using consumer price index for determining costs is viable, as it depict adequate expenses, which might be incurred by the company. Conclusion: The overall assignment mainly evaluate the financial report of Telstra Corporation Limited, TPG Telecom Limited, Macquarie Telecom Group Limited, and INABOX Group Limited. This evaluation is mainly conducted on remuneration report used by the company to compensate its executives. From the evaluation, INABOX Group Limited could be identified as the most viable company, which has fixed remunerations and incentive schemes for its executives. In addition, the fixed remuneration system is effectively changed as per the consumer price index, which indicates the competitive remuneration package maintained by the company. Furthermore, incentive scheme is also adequate, as it not only evaluates financial performance but company management, people management and merger acquisition strategies used by the executives. INABOX Group Limited overall remuneration report depicts good foundation for long-term growth, which might improve performance of the company. However, the other three companys rem uneration report mainly depicts short-term schemes, which motivates the executives to perform for cash incentives. Thus, adoption of INABOX Group Limited remuneration scheme could help the other three companies in increasing long-term view of their executives. Reference: Adams, M.A. and Borsellino, G., 2015. The unspoken reality of diversity on boards.Governance Directions,67(2), p.78. Carnegie, G.D. and OConnell, B.T., 2014. A longitudinal study of the interplay of corporate collapse, accounting failure and governance change in Australia: Early 1890s to early 2000s.Critical Perspectives on Accounting,25(6), pp.446-468. Cybinski, P. and Windsor, C., 2013. Remuneration committee independence and CEO remuneration for firm financial performance.Accounting Research Journal,26(3), pp.197-221. Duong, L. and Evans, J., 2015. CFO compensation: Evidence from Australia.Pacific-Basin Finance Journal,35, pp.425-443. Faghani, M., Monem, R. and Ng, C., 2015. SAY ON PAYREGULATION AND CHIEF EXECUTIVE OFFICER PAY: EVIDENCE FROM AUSTRALIA.CORPORATE OWNERSHIP CONTROL, p.28. Inabox Group. (2016).Inabox Group Limited. [online] Available at: https://inaboxgroup.com.au/ [Accessed 31 Dec. 2016]. Jackson, N., 2013. Remunerating your next CEO within an appropriate governance framework.Keeping Good Companies,65(9), p.532. Layton, R., Smith, M. and Stewart, A., 2013. Equal Remuneration Under the Fair Work Act 2009. MacMillan, C., 2012. Corporate law: Impact of regulatory reforms on executive remuneration in Australia-AGMs in 2011.Keeping good companies,64(2), p.100. Macquarie Telecom. (2016).Macquarie Telecom Australia: Voice, mobile, data or cloud hosting experts. [online] Available at: https://macquarietelecom.com/ [Accessed 31 Dec. 2016]. Piper, D., 2016. Executive pay to be results based.Australia's Paydirt,1(235), p.52. Riaz, Z. and Riaz, Z., 2016. A hybrid of state regulation and self-regulation for remuneration governance in Australia.Corporate Governance,16(3), pp.539-563. Riaz, Z., Ray, S. and Ray, P.K., 2015. Collibration as an alternative regulatory mechanism to govern the disclosure of director and executive remuneration in Australia.International Journal of Corporate Governance,6(2-4), pp.241-274. Riaz, Z., Ray, S., Ray, P.K. and Kirkbride, J., 2013. Collibration as an alternative regulatory approach for remuneration governance: A contextual analysis of Australia.International Journal of Disclosure and Governance,10(3), pp.246-260. Riaz, Z., Ray, S., Ray, P.K. and Kumar, V., 2015. Disclosure practices of foreign and domestic firms in Australia.Journal of World Business,50(4), pp.781-792. Telstrahealth.com. (2016).Home. [online] Available at: https://www.telstrahealth.com/ [Accessed 31 Dec. 2016]. Thomas, R.S., 2012. Lessons from the rapid evolution of executive remuneration practices in Australia: hard law, soft law, boards and consultants.Research Handbook on Executive Pay, pp.341-68. Tpg.com.au. (2016).ADSL Internet Broadband ISP - ADSL2 ADSL2+ DSL Home Phone Mobile. [online] Available at: https://www.tpg.com.au/ [Accessed 31 Dec. 2016]. Westcott, M. and Murray, J., 2014. ambivalent Finance and protected Labour: alternative Investments and Labour Management in australia.Financialization, New Investment Funds, and Labour: An International Comparison, p.115. Windsor, J., Searle, J., Hanney, R., Chapman, A., Grigg, M., Choong, P., Mackay, A., Smithers, B.M., Churchill, J.A., Carney, S. and Smith, J.A., 2015. Building a sustainable clinical academic workforce to meet the future healthcare needs of Australia and New Zealand: report from the first summit meeting.Internal medicine journal,45(9), pp.965-971.

Why Writing Matters an Example by

Why Writing Matters Abstract There are many reasons why writing is important. For one thing, it is used to record information such as in scientific papers and to spread news to the remotest region on earth as in journalism. Another purpose of writing is to convey ones opinion or views about certain issues, such as in the essays Allegory of the Cave by Plato and The Death of the Moth by Virginia Woolf. Both contain very far-reaching thoughts about life or death. In essence, writing matters when people do not want to listen to such far-reaching ideas. Need essay sample on "Why Writing Matters" topic? We will write a custom essay sample specifically for you Proceed Why Writing Matters There are many reasons why writing is necessary. For one thing, it is used to record information such as in scientific papers and to spread news to the remotest region on earth as in journalism. These purposes correspond to the needs of the people. Different types of writing materials are sold in the markets to serve different purposes. Perhaps one of the important purposes of writing is its use in conveying ones opinion or views about certain issues, such as in the essays Allegory of the Cave by Plato and The Death of the Moth by Virginia Woolf. Both contain very far-reaching thoughts about life and death. Both essays are significant in their ways. Both essays shows us why writing matters. University Students Frequently Tell EssayLab writers:Who wants to write paper for me?Essay writers recommend:Follow Essaylab Writing ServiceTop Essay Writing Company Get Paid To Write Papers For Students Essay Paper Writing Service Top Essay Writing Allegory of the Cave The Allegory of the Cave, written by Plato in his book The Republic, is by far the most comprehensive and far-reaching analogy he had. Platos purpose of writing this essay may have been to promote his Theory of Forms. He used the image of prisoners inside a cave who were chained and couldnt turn their heads. All they can see was the wall of the cave where shadows were casted by the objects through a burning fire behind them. The shadows were mere representation of the real objects but since the prisoners were not able to turn their heads, they could not see the reality. Instead, they fed on those images, consider them the reality, and called them names. This idea is very new to people that they can hardly comprehend. Plato would have ended killing himself if he chose a public discourse about his views, though, he still ended this way. Writing is so powerful yet so disguised. It can contain the most powerful idea such as Platos. He had the awareness that people during his time had no reason to think of. Lucky he was able to write his ideas and used them to initiate change in the status quo. He was able to draw the attention of the people during his time by his writings. He did it by using striking images to represent the uncommon for easy comprehension. The image of the prisoners chained in the cave was one of his striking images which he also used to spread his views regarding Athenian democracy compiled in The Republic. The Death of the Moth Virginia Woolfs The Death of the Moth is an explanation of the brief life of the moth which also corresponds to the true nature of life and death. In essence, the moth represented life to her as she wrote, He [the moth] was little or nothing but life. Woolfs use of this striking image to represent life summarizes her view on life and death. The images created out of sheer observation are presented in a manner appealing to the eye. For instance, she presented the dead body of the moth in a profound way that is appealing to the senses. This makes her essay more interesting yet her view on life can be easily seen amidst the vastness of her images. The images were just there to enhance the view of the larger picture. Writing is Power Writing is a powerful tool to present ones views on just about anything that concerns human beings. In Platos Allegory of the Cave, he was able to present his Theory of Forms in a way easy to comprehend. In Woolfs The Death of the Moth, she was able to present her views on life and death in a way appealing to the senses. The power of writing can help change this world. Writing really does matter. References Plato. The allegory of the cave. In Robert Diyanni (2nd Ed.) One Hundred Great Essays, pp. 598-602. New York, NY: Penguin Academics. Woolf, V. The death of the moth. In Robert Diyanni (2nd Ed.) One Hundred Great Essays, pp. 805-808. New York, NY: Penguin Academics.

Free Essays on Human Resource Management

E1 Human Resource Management and its importance to a business ‘Human Resource Management is based on ideas and techniques developed to enhance worker motivation, productivity and performance’. HRM includes the development of workforce within a team that contributes towards the business's objectives. The role of HRM is to enable workers to contribute to their maximum efficiency towards the objectives of the business. In order to do that, a variety of functions are incorporated within the overall functions of the Human Resources Manager. The objectives of Human Resource Management As with all departments, the overall role of the Human Resource Department is to contribute towards the company objectives. Human Resource Management functions  · Human resources planning This is concerned with getting the right people for the job, using them well and developing them in order to meet the goals of the organisation. In order for McDonalds to meet their aims successfully it is necessary for them to identify the means of using people in the most effective way possible. It is important for McDonalds to plan, as that way they can come up with any problems that may occur, for example with recruitment, and then they are able to come up with solutions.  · Recruitment and selection Business recruit staff for various reasons, Firstly McDonalds will have to employ more people as their company expands. They will need new people to take existing jobs and also new jobs that become available. When McDonalds are recruiting new staff they will advertise widely and then interview the best possible candidates. McDonalds policy is to ‘recruit people who have a positive attitude towards customers, themselves and other employees who are capable of delivering the highest standards of quality, service and cleanliness to our customers’.  · Training and Development Training is the act of ensuring that the employee knows how to perform t... Free Essays on Human Resource Management Free Essays on Human Resource Management INTRODUCTION Before I started to search I had not any idea about Human Resource Management also I didn’t know what was the differentiations between Personal Management and Human Resource Management But After all searches I could even tell you the two very important roles. In my this essay I mentioned HRM changing roles, Responsibilities and the two roles of Human Resource Management Which are The Innovator Role and The Adaptor role advantage. WHAT IS HUMAN RESOURCES MANAGEMENT? Human resources management refers to the practices and policies you need to carryout the personnel aspects of your management job, specifically acquiring, training, appraising, rewarding, and providing a safe and fair environment for your company’s employees. These practices and policies include, for instance:  · Conducting job analyse  · Planning labour needs and recruiting job candidates  · Selected job candidates  · Orienting and training new employees  · Managing wages and salaries  · Providing incentives and benefits  · Apprising performance  · Communicating  · Training and developing  · Building employee commitment Also Human Resource Managers should know about: equal opportunity and affirmative action, Employee health and safety, Grievances and labor relations. (Management Concept & Practices) Human Resources Management in The Organisation If we want the Human Resources roles fulfil effectively, the top manager of the department should be at the top of the organisational hierarchy, with line authority to the chief executive officer. The top manager and staff of the Human Resources Department are increasingly expected to be functional experts, capable administrators, business consultants, and problem solvers. Specialised human resource expertise is also important.Particularly now in combination with business knowledge and perspective. In flexible organisations, problem solving and consulting skills are vital in guiding and supporting adoption of ne w man... Free Essays on Human Resource Management The workforce is ever changing. In order to stay ahead of the game, one must know how to be effective in human resource management. Human resource management is defined as â€Å"the utilization of individuals to achieve organizational objectives.† (Mondy, 2) The following pages will explain the importance of human resources by focusing on the 5 aspects of the framework for the human resource management system. Also discussed will by the external factors that affect the human resource branch of business. One of the most important functions in the human resource management system is staffing. An organization must always have the proper number of employees with the appropriate skills to do a certain job at a certain time. This is where staffing comes into play. Job analysis, planning, recruitment, and selection are all important features that must be met for companies to ensure that their firms are always productive. Every position in a company should be analyzed and its skills posted. Anyone wanting to apply for a job should know up front what skills and duties he or she are responsible for. Without this knowledge, the company will not be productive due to the fact that the person hired would not have a specific job description or duties. This would contribute to a loss in valuable production time. A company must also always know that they have the required number of employees with the proper skills on hand when needed. To ensure the company does indeed have an adequate number of employees needed, the firm must systematically review human resource requirement. Failure to do so may result in a shortage of employees with the proper skills needed in a pinch. Firms must know how to recruit the appropriate individuals with the required skills needed for their business. Organizations that do not go out and recruit individuals risk settling for an employee whose skills and training may not be of the magnitude needed by the co... Free Essays on Human Resource Management Article Review This semester I have been fortunate enough to learn about many interesting topics that deal with the issues of human resource management. Recently, I had the opportunity to read some articles that deal with the topic of sexual harassment in the human resource world. One article in particular that I found to be of interest is titled â€Å"Feds back Minnesota staffers’ complaint,† written by Norman Oder. The article â€Å"Feds back Minnesota staffers’ complaint† is about twelve staffers at the Minneapolis Public Library who claim that exposure to a great deal of porn browsing by patrons constitutes a hostile environment at work. This is considered sexual harassment. The claims by the twelve staffers at the Minneapolis Public Library are supported by the federal Equal Employment Opportunity commission. A conciliation agreement that is nonbinding was proposed by the Equal Employment Opportunity Commission. The commission suggested to the library to pay all twelve employees a total of $75,000 each in damages. This comes to a grand total of $900,000. The proposal is one that the library has no intentions of recompensing soon. It is believed by the library that the proposal goes against the public’s First Amendment right to access information. The article states â€Å"the library believes that this action is best suited to preserve the public’s resources and First Amendment interests, while continuing the library board’s practice of addressing any concerns of its employees.† The lawyer for the twelve complainants, Bob Halagan, has been criticizing the library. He feels that the library does not acknowledge the fact that what has happened in the past is wrong. He feels that in a sense the library is ignoring the problem entirely. Recently, some of the policies have changed. Even with the changes, Halagan is still not fully content. He still would like to see changes like better control over what is... Free Essays on Human Resource Management E1 Human Resource Management and its importance to a business ‘Human Resource Management is based on ideas and techniques developed to enhance worker motivation, productivity and performance’. HRM includes the development of workforce within a team that contributes towards the business's objectives. The role of HRM is to enable workers to contribute to their maximum efficiency towards the objectives of the business. In order to do that, a variety of functions are incorporated within the overall functions of the Human Resources Manager. The objectives of Human Resource Management As with all departments, the overall role of the Human Resource Department is to contribute towards the company objectives. Human Resource Management functions  · Human resources planning This is concerned with getting the right people for the job, using them well and developing them in order to meet the goals of the organisation. In order for McDonalds to meet their aims successfully it is necessary for them to identify the means of using people in the most effective way possible. It is important for McDonalds to plan, as that way they can come up with any problems that may occur, for example with recruitment, and then they are able to come up with solutions.  · Recruitment and selection Business recruit staff for various reasons, Firstly McDonalds will have to employ more people as their company expands. They will need new people to take existing jobs and also new jobs that become available. When McDonalds are recruiting new staff they will advertise widely and then interview the best possible candidates. McDonalds policy is to ‘recruit people who have a positive attitude towards customers, themselves and other employees who are capable of delivering the highest standards of quality, service and cleanliness to our customers’.  · Training and Development Training is the act of ensuring that the employee knows how to perform t...

Cellular respiration and photosynthesis Assignment

Cellular respiration and photosynthesis - Assignment Example Traversing of protons across the membrane of cell, and cellular compartment/parts is done by  a biochemical pump called proton pump. ATP is the chief origin of cellular energy, which is obtained from adenosine diphosphate through  cellular respiration & photosynthesis. The hydrolysis of ATP is quickened by a class of enzyme called ATPase. Formation of ATP from ADP and a phosphate molecule is a biochemical process that captivates energy, i.e. endergonic reaction. Due to the traversing of proton across membrane, and catalytic effect of ATPase; subsequent amount of energy is released. The released energy is used for the conversion of ADP to ATP. Biochemical energy is mandatory to execute any activity ranging from cellular to macro level. Cellular energy is derived by two processes cellular respiration and photosynthesis. Cellular respiration is the one, in which energy sources like glucose are infringed down to derive productive energy in the form of ATP. It is the process in which CO2 is produced and O2 is absorbed.  Ã‚  The process in which, glucose is produced in plants under the effect of sunlight by combining CO2 and H2O is known as photosynthesis.

The Parliamentary Contribution to Democracy Essay

The Parliamentary Contribution to Democracy - Essay Example Parliament is the essential and definitive link between the citizen and the government and should therefore be the cardinal institution of any nation's democratic system. Genuine representative democracy is possible only in a country with a strong Parliament. A strong Parliament ensures a good and accountable government endowed with a robust and sensitive law making mechanism. The citizens of a country have a say in the decisions that affect their lives only when a strong Parliament is in existence in that country. Over a period of time, Parliament's power to hold the Executive to account has been on the decline irrespective of the political character of the Government involved. Important legislation becomes law after being subjected to cursory investigation and this allows the entry of laws which have been poorly drafted and ill thought through. This has been the experience in the United Kingdom. The domination of the Legislature by the Executive has assumed great importance and it has been generally conceded that, the Executive dominates the Legislature and that any discussion in this regard concerns itself mainly with the level of this dominance. Such studies have in the main concentrated on the parliament's performance in the legislative process and there is a discernible neglect of other key functions of parliament such as scrutiny for example. The diminishing role of Parliament and the increasing power of the Executive in the British political system has been the subject of many discussions and a number of concrete remedies have been suggested by various authorities. Inter Alia, these authorities have frequently referred to a so called golden age when the balance between legislature and executive was more equitable. "The argument appears to start from a misinterpretation of what the role of Parliament has been in the past which is a question of description or what the role ought to be is a question of prescription. This lacks the evidence of past commentators, like Mill or Bagehot which always correctly interpreted. Indeed, the lessons of history itself are not infrequently misapplied"2 The Liaison Committee had submitted two reports, in order to clarify its views on the discussion taking place in respect of the relationship between Parliament and the Executive3, these reports are Shifting the balance: select committees and the executive, or the 1st report of 1999-2000, HC 300, March 20004 and Independence or control or the 2nd report of 1999-2000, HC 748, July 20005. Although the primary focus of the Committee's attention is the select committee system6, it addresses this in the overall context of the executive-parliamentary relations, as can be seen from its conclusions in the first report. These conclusions state that twenty years have elapsed since the setting up of the departmental select committees and that their establishment was a major step in making the Executive accountable to Parliament, and ultimately to the citizen and the taxpayer. Although, these committees had done a lot of important work their full capability had been neither realized nor

Responsible Borrowing Worksheet Essay Example for Free

Responsible Borrowing Worksheet Essay Many students borrow federal student loans to pay for college. The goal of this assignment is to help you learn how to borrow responsibly, which may mean that you do not borrow at all or that you borrow only what you truly need. To borrow responsibly, you must understand your options and establish a financial plan for your entire program. With that plan in place, you can then focus on your classes and making connections with instructors and other students. There are two steps listed below for this assignment. Respond to the questions for each step in this worksheet only and submit your completed document to the Assignment Files tab. Step 1 Watch the â€Å"Responsible Borrowing (Financial Aid)† video on the orientation website located here: http://www.phoenix.edu/student-orientation.html. Respond to the following three questions in the spaces provided below: What is financial aid? Financial aid is an invaluable resource that will help a student and their families pay for college expenses. The expenses that may be covered includes college tuition, living expenses, books, laptop, necessary supplies and even transportation costs. Financial aid options available are grants, scholarships, loans and also work study programs. How do grants differ from loans? Grants are money that does not have to be paid back. They are free money for college. Grants are usually based on a student’s financial needs. Loans are  money that is borrowed and must be paid back, usually with interest costs. The major grants available for students are federal Pell Grants and Cal Grants. There are smaller federal grants that are also available. What effect does class attendance have on funding availability? The effects that class attendance has on a student’s funding availability are a student will lose their government student aid funding if the minimum attendance requirements are not met. If a student withdraws or quits or has been withdrawn or failed because of class attendance the student is required to repay any of the federal aid that was used during their time of enrollment for the course(s). Step 2 Access the Financial Plan at www.phoenix.edu/financialplan. Enter your program and respond to the questions. Explore the information about options for payment, reducing cost, and military students (if applicable). If you have already completed the plan as part of the enrollment process, you can use those results for this step. Respond to the following two questions in the spaces provided below: Based on this plan, what is your estimated monthly payment when you enter repayment? As a result of completing the plan, what changes can you make to reduce the amount you may borrow? Why?

Dark Energy Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Dark energy what is it? Dark energy is a unknown energy said to take up 70 percent of the universe. The energy is a repulsive gravitational effect that is causing the universe to accelerate out-ward. No one knows exactly what dark energy is or where it comes from.   Ã‚  Ã‚  Ã‚  Ã‚  Dark Energy is a new idea. Little is known about dark energy, yet it takes up a huge amount if the universe.   Ã‚  Ã‚  Ã‚  Ã‚  Scientist were able to show the universe was expanding at an accelerated rate by measuring the red-shift of an object by comparing the spectral lines of the elements and the spectral lines of the same elements measured in a lab. The more distant the objects that emit light the brighter the spectral lines. In 1998 scientist observed that the supernovas are becoming dimmer, which means they are getting closer instead of farther away. They were able to show that dark energy has an influence on light particles and photons. When a photon passes a galaxy it falls into the gravitational pull, and the dark energy because it repulses gravity makes the photon pass right through the galaxy with even more energy than when it entered. These findings make dark energy completely independent of the supernova observations.   Ã‚  Ã‚  Ã‚  Ã‚  Astronomers have found the first direct evidence of dark energy in the afterglow of the Big Bang, the radiation caused by the Big Bang called cosmic microwave background (CMB). The cosmi...

Marketing – Positioning a New Product

Marketing | | | | Positioning a Radically New Product ForceX, Inc. has plans to create a new Situational Awareness (SA) product that is targeted towards Federal, State, and Local Law Enforcement Agencies (LEA). This new product is a clear departure from the normal Mission Execution products that ForceX, Inc. has developed in the past.Mission Execution software applications normally encompass Intelligence, Surveillance, and Reconnaissance (ISR) and Target Tracking and Locating (TTL) software products that take mission planning data and provide the operators with the functional capabilities to use the planning data in the execution of their assigned mission(s). ForceX, Inc. is attempting to diversify its customer base by moving into this market as well as achieving their strategic vision of becoming the leader in providing SA software solutions. Target MarketThe target market for this product in Federal, State, and Local LEA that conduct emergency response operations in support policin g actions or natural disasters. The customers in this market have ISR and TTL software and equipment provided by other vendors. In all cases the software applications provided by competitors fall into only one of the two categories. None of the vendors in this market provide a solution that combines the two tactical operations of ISR and TTL into one application that provides a situational awareness for operators conducting both ground and airborne operations.The total picture enables law enforcement personnel to conduct all of their tactical operations from a single â€Å"common picture†. It is imperative for law enforcement personnel to have a clear understanding of the situation as they develop their tactics for neutralizing the situation. Unlike the Department of Defense (DoD), LEA have a more stringent set of rules for the use of deadly force during violent situations, to prevent collateral damage and potential lawsuits. The more information that is disseminated to the o west levels of operational personnel the better that chance of mission success with minimum or no collateral damage. This new product alleviates the need for two separate applications and combines the ISR and TTL operations into one software package that will reduce costs. Cost reduction will be experienced in several areas such as software, training, documentation, etc. It will also enable the operators to successfully complete their missions. LEA have limited budgets and resources and ForceX, Inc. an position the new product at a cost far less than the competitor’s product offerings while solving the two highest requirements with one software application. Competition An analysis of the competition in the market shows that the competitors are capable of filling the airborne ISR requirements of the law enforcement market. Their technology is up to date and in some cases is cutting edge. However, there is a distinct lack of the capability to provide and distribute a situationa l awareness â€Å"common picture† to all elements participating in the operation.Competition in this market is fierce and current users will be hard pressed to change to ForceX, Inc. ’s application unless the cost is low and the functional capabilities are high. There are no competitors in the market that serve both the DoD and LEA. All of the competitors only provide ISR applications and most do not distribute the data to ground users. ForceX, Inc. ’s product provides a single software application that allows the ISR platform to distribute real-time situational awareness data any and all elements of the operation being conducted. Positioning Strategy ForceX, Inc. s not the first product to be offered in this market and therefore would be considered a market follower or a market challenger. It would not be in the company’s best interest to go head-to-head for market leadership. ForceX, Inc. will do better by using a strategy that exploits the weaknesses o f those currently in the market. Using its reputation in the DoD market the company can create an image that portrays the superior attributes of its software application and how the software has been combat tested and combat proven. None of the other competitors in this market can make this claim.The Role of Social Media Using social media for ForceX, Inc. would not be a viable solution based on its current customer base of DoD and Department of Homeland Security users. ForceX, Inc. ’s customers and their associated tactical operations are in some cases â€Å"Top Secret† and information posted on social media sites would have to be scrutinized by the ForceX, Inc. ’s Security Officer to insure that no classified information is being posted. The use of social media sites are discouraged by the Defense Security Service for individuals possessing a security clearance.It is their contention that what seems to be harmless data placed on a social media sites can be col lected and piece together to gain sensitive or classified information. This same axiom holds true for corporations and its employees. There is another aspect of Social Media that ForceX, Inc. can take advantage of and that is attracting new talent to come to work at ForceX, Inc. The social media that does this best is LinkedIn because of its link to professionals of all categories and all levels of ability. ForceX, Inc. needs to take advantage of this type of social media to post jobs, attract new talent, and build their brand.However, when ForceX, Inc. decides to launch its commercial product line social media would definitely provide their commercial products with the exposure they need to be successful. If ForceX, Inc. decides to use social media as part of their marketing strategy, we would recommend that they either hire a professional to be on staff or entrust their social media endeavors to a consulting firm that is an expert in the field of social media marketing. Social med ia is a relatively new tool in a company’s marketing tool chest and is quickly becoming a very important part of a company’s strategy for developing its client base.Prior to social media traditional websites were the mainstay for digital marketing efforts. Social media was designed supplement traditional websites not replace them. It is a low cost robust and responsive means to market to customers. To gain a better prospective of the role social media is playing in the market place consider the following facts extracted from â€Å"2012 Social Media Marketing Industry Report†: * â€Å"94% of all businesses with a marketing department used social media as part of their marketing platform. * â€Å"Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance. † * â€Å"43% of people aged 20-29 spend more than 10 hours a week on social media sites. † * â€Å"85% of all businesses that hav e a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure. † * â€Å"58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period. † It stands to reason that companies can no longer avoid not have a presence in the social media realm.There are a myriad of social networking sites but our research has determined that there are four top sites that a company should consider developing a presence in, if they choose to market in this realm: * Facebook – the strategy in this social media would be to create a page for the corporation. Some experts consider this as an â€Å"interactive yellow pages listing†, which Facebook users can follow. On this page the corporation can outline the products and services the corporation offers, post deals on their products and services, launch new products and services, and build the corporation’s brand. T witter – the strategy in this social media would be to use the 140 character â€Å"tweets† to market the corporation’s products, product and services news releases, inform followers of special product and services offers, and notify followers of new site content. Twitter also provides users with the ability to search for information on a particular topic using hashtags. Hashtags allow the corporation to direct fellow â€Å"tweeters† to specific concepts or information in their business tweets. Google+ – the strategy in this social media would be to use the â€Å"Promote† option that allows corporations to create different groupings of followers that can be each marketed to differently. The corporation should also take advantage of the â€Å"Measure† feature that allows the corporation to keep track of how their Google+ page is being used. * LinkedIn – ForceX, Inc. ’s strategy in this social media would be to develop a ne twork of professionals and build brand awareness. LinkedIn allows you to establish your company representatives as industry experts and to connect with prospects, vendor partners, and peers.LinkedIn also provides companies with the ability to post jobs and search for talent. Marketing is an instrument corporations can use to inform consumers about their products and services, who ForceX, Inc. is, and what they offer. Social media accomplishes this for ForceX, Inc. as follows: * Social media can provide an identity to who the company is and the products or services that they offer. * Corporations can create relationships using social media with people who might not otherwise know about the company’s products or service or what the company represents. Social media makes the corporation â€Å"real† to consumers. If the company wants people to follow them, they must insure that they don't just talk about the latest product news, but share the company’s personality w ith them. * The company can use social media to associate themselves with their peers, that may be serving the same target market. * The company can use social media to communicate and provide the interaction that consumers look for. It is apparent from marketing studies that marketing through social media works but it must be done correctly to be efficient and effective.It is imperative that before ForceX, Inc. decides to launch a marketing strategy in social media their management must consider the following guidelines. * ForceX, Inc. cannot depend on social media cannot be your sole marketing tool. To work ForceX, Inc. must integrate it with other vehicles of marketing. While social media will create awareness, it will take time to build up a following. Building a following is a major key to success in marketing through social media, but it doesn’t happen overnight. * Success in social media is directly dependent upon how ForceX, Inc. reflects its personality.There are no written â€Å"right† or â€Å"wrong† rules when it comes to social media, only the ForceX, Inc. ’s management can determine what will work for them. * Be consistent, if ForceX, Inc. can’t be consistent don’t do it at all – it would be a waste of the corporation’s resources. * Social media must be a part of the ForceX, Inc. ’s everyday life to maintain momentum and attention. Internet Marketing ForceX, Inc. must take extreme care with the information that is placed on their website. As previously stated with social media, there is a risk associated with the information placed anywhere on the Internet.Sensitive information can be derived from pulling pieces of data from what would appear to be unconnected sites and putting it together to form information that could be detrimental to our national security. Information regarding products being developed for the DoD and DHS should be scrubbed by their Facility Security Officer (FSO) to insure that marketing information doesn’t contain any data that would violate the procedures outlined in the National Industrial Security Program Operational Manual (NISPOM).However, there is a need for Internet marketing for launching their new commercial product called â€Å"Widow† that is targeted for LEA. In this section we will address the benefits that ForceX, Inc. would gain from an Internet marketing campaign for products and services as well as and the best approach for them to achieve their internet marketing goals. The fundamental component of Internet marketing is as one would suspect; a company website that contains all of the information a customer would need to determine if ForceX, Inc. ’s products and services meet their needs. The key benefit for ForceX, Inc. ould be to promote their business and to support their branding efforts. Although ForceX, Inc. does not derive sales from their website is important that they use this to media to incre ase awareness to the products and services that ForceX, Inc. develops. ForceX, Inc. currently has a website that contains all the information that ForceX, Inc. wants its potential customers to know: from what company it is, the products and services it provides, descriptions of items being marketed, reviews by experts and customers, business partners, job postings, the company’s history, and other pertinent information.ForceX, Inc. does not have a formal marketing department and currently doesn’t have the resources necessary to support a department that does marketing only. So, in order for ForceX, Inc. to maintain their position in the market place and to compete with competitors that do have a marketing arm. Internet marketing provides ForceX, Inc. with a low cost solution to offset their competitor’s efforts to gain a bigger share of the market. This is a great benefit when they are trying to compete with bigger companies that have unlimited resources.Interne t marketing is all about perceptions and the image that the website portrays can give the perception that ForceX, Inc. is bigger and better than its competitors – good website design is the key here. There is also a huge benefit that comes from the customers that can be reached and the convenience of potential customers to research ForceX, Inc. whenever it’s convenient for them. The Internet provides access to new customers that ForceX, Inc. may not know that they exist, a good example would be a project engineer or program manger looking for a solution to their problems. A lot of ForceX, Inc. s leads come from personnel who are working with existing customers that have the same requirements or a slight variation of what they may need. Internet marketing allows these potential customers to be anywhere in the world and still have access to ForceX, Inc. ’s website. The Internet provides ForceX, Inc. With the ability to proliferate their products and services onlin e, ForceX, Inc. can reach a wide variety of customers quickly and easily. The benefits of Internet Marketing to ForceX, Inc. may not be as great as they are to retail companies but we believe that ForceX, Inc. would greatly benefit from a good online campaign.In order to optimize their resources and get the â€Å"biggest bang† for their buck, we would suggest that ForceX, use the following guidelines in developing a strategy for their online presence. Having a website is not enough though since internet marketing needs effective, innovative, and up to date approaches in order to generate interest and new customers for the business. There are a lot of websites that are in existence today which directly compete for the same customers as ForceX, Inc. Most of the potential customers are more than likely to use a search engine to find information relative to a problem they are trying to solve.This is where the importance of search engine enters. In order to implement an effective and successful web marketing strategy, ForceX, Inc. will need the services of search engine marketing experts who can design the right strategies and solutions specific to their business. This is an essential and cost-effective step in order to reap the maximum benefit that the web can offer. The next thing we would suggest ForceX, Inc. implement is a campaign to publish articles or get listed in news stories or write and publish online press releases that get them a larger online presence.This is essential for insuring that the search engines will pick up their site because of the increased web presence. Getting ranked at the top of the leading search engines can be accomplished by using good â€Å"search optimization techniques†, this is the key to getting noticed online. Branding ForceX, Inc. Logo ForceX, Inc. Logo The foundation of ForceX, Inc. ’s brand is their logo. Their website, packaging and promotional materials have their logo integrated which has effectivel y communicated their brand. ForceX, Inc. derived its corporate name from the military terminology â€Å"Force Multiplier†.A force multiplier is a capability that, when added to and employed by a combat force, significantly increases the combat potential of that force and thus enhances the probability of successful mission accomplishment. Instead of naming the corporation the Force Multiplier, the owner used the â€Å"X† at the end of Force to indicate the multiplication symbol thus indicating that the corporation’s use and employment of the latest software technologies was a force multiplier. The owner’s military roots were in the Special Operations community where the dagger is a symbol of unconventional warfare as well as courage and daring in combat.The dagger symbology was used to form the â€Å"X† in ForceX, and the daggers where placed behind the globe to indicate the company’s commitment to deliver their services wherever our fighting forces are deployed and to preserve the company’s heritage which stems from the Special Operations community. Anyone who has ever served in a Special Operations unit recognizes what the daggers symbolizes in ForceX’s logo and can immediately identify with what the company stands for. The â€Å"crosshairs† on the globe symbolize the pinpoint accuracy that their software applications deliver to their customers.The ForceX, Inc. logo has been recognized as the company’s promise to its customers to enhance their probability of successful mission accomplishment no matter where they are in the world. There are many ways that ForceX, Inc. could benefit from a branding strategy. Consistent, strategic branding would lead to a strong brand equity, which means the added value brought to ForceX, Inc. ’s products and services that allows them to charge more for their brand than what identical, unbranded/weak branded products command.The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, ForceX, Inc. associates its products with Special Operations Forces; hoping customers will transfer their emotional attachment from the Special Operations Forces to the product. For ForceX, Inc. it's not just the software application’s features that sell the software application. ForceX, Inc. relies heavily on the customer’s willingness to pay a license fee for their core software modules. License sales are pure profit and are vital to continuing to pursue internalResearch and Development efforts that allow them to remain competitive in the market. Building and maintaining brand equity allows ForceX, Inc. to charge a premium price for their licensable core software algorithms and insuring the customers are willing to pay this premium. We have done an analysis of the ForceX, Inc. ’s branding efforts and we recommend the following steps to enable them to maximize their efforts. * ForceX, Inc. has a great logo and we would have them place it on all media, both internal and external to ForceX, Inc. such as pamphlets, marketing material, written communications, etc. * Develop brand messaging. What are the key messages they want to communicate about their brand? Every employee should be aware of the company’s brand attributes. * Integrate their brand. Branding extends to every aspect of their business; how they answer their phones, what employees and management personnel wear during meetings and other interactions with customers, employee e-mail signatures. * They need to create a â€Å"voice† for their company that reflects their brand.This voice should be applied to all written communication and incorporated in the visual imagery of all materials, on-line and off. * Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of their brand. * Design templates and create brand standards for the ir marketing and promotional materials. Use the same color scheme, logo placement, and look and feel throughout – be consistent. * Be true to their brand. Customers won't return to them; or refer them to someone else if they don't deliver on their brand promise. * Be consistent. Be consistent. Be consistent.